Some people use the terms “search engine optimization” (SEO) and
“search engine marketing” (SEM) and believe they mean the same thing. They both
have to do with search engines but they have definite differences.
SEO is an ongoing process which helps you rank as high as
possible in the organic search engine results, such as Google, Yahoo and Bing,
for the keywords and terms your target audience searches for. These listings
are also known as “organic” non-paid listings. It is important that your
website is optimized to be “search engine friendly” before you begin. We ensure
there are effective meta tags, no coding errors, fast loading pages and many
other techniques to give your website the advantage to rank well.
SEM is like instant gratification and involves driving website
traffic to your website with paid advertising, such as PPC (Pay-Per-Click) ads.
Search engine optimization helps improve organic search results while search
engine marketing focuses more on advertising. If your PPC campaign is managed
correctly, this can help your organic listing as well.
At Webtelindia, we understand both search engine optimization
and search engine marketing. We know what brings visitors to your website.
Being found via search engines can be the difference between success and
failure for small businesses! Contact us today for a free quote.
